A FOOD MOVEMENT FROM QATAR

Client

Evergreen Organics

Category

Strategy

Conceptual Design

Editorial Design

Year

2026

Backstory

After ten years, Evergreen Organics had become a local lovebrand, embraced by Qatari and international communities alike. As its cafés expanded, so did its ambition: to share a decade of plant-based food and philosophy beyond its stores, bringing healthier, more conscious eating into people’s homes.

Thoughts

What Evergreen has built has never been only about plant-based food. It has always been an act of care for nature, ingredients, people, heritage and the body. Plant-based food is Evergreen’s language, but reconnection is its purpose.

Solution

Together with Evergreen Organics, we created a Book that brings back to the centre the connections it has always stood for. Not simply a celebration of its past, but an invitation to live a reconnected lifestyle, again.

/Editorial Design

The Visual Approach

The book takes a clean, understated approach to editorial design. Generous white space, clear typography and a balanced layout give images and text room to breathe, while a consistent visual rhythm brings cohesion to the pages and guides the reader through the content.

/Conceptual Design

The Re-Connection

The relationship between images, text and space carries the concept across the pages, creating a cohesive visual narrative that expresses reconnection both through the content and the way it is presented.