The image features a vintage brown suitcase adorned with stickers attached to its surface. The suitcase exudes a classic charm with its aged brown leather or fabric, showcasing a collection of stickers that add character and a sense of travel history.

STOP FAST-FASHIONLEGAMBIENTE

The

backstory

A multimedia campaign advocating against fast fashion to encourage responsible shopping to the young community.

** STRATEGY / ADVERTIS*NG

GOAL

Raise awareness among young generations about the harmful effects of fast fashion to our planet, promoting sustainable shopping practices such as opting for reused/vintage clothing. By spreading this awareness to encourage a shift towards more environmentally friendly consumer behaviour.

RESULTS

Inspiring the younger generation to embrace responsible shopping through nostalgic imagery that highlights and contrasts with their youthfulness.

Create marketing and industrial impact by engaging with day to day habits to twist the awareness and grab attention.

The image depicts a vintage scene of children, well-dressed and enjoying themselves in a bar. The kids are dressed in classic, formal attire reminiscent of the early to mid-20th century, with boys in neat suits and bow ties, and girls in pretty dresses with ribbons and lace.

The advertising design for an awareness campaign against fast fashion features a scene where a guy is dressed in vintage attire, set in a nostalgic backdrop.

The poster seen in the city depicts a striking scene for the awareness campaign against fast fashion. In the foreground, a stylishly dressed guy in vintage clothing stands amidst a bustling urban setting.

Did the market get disrupted

by a bunch of stickers?

a sticker made for legambiente that certificates a sustanability apparel shop

(yes)

Introducing an impactful yet cost-effective initiative: stickers designed to identify sustainable practices outside clothing stores. Drawing inspiration from the tourism sector's use of labels and certifications, this initiative aims to guide consumers towards more environmentally friendly purchasing decisions. Additionally, it sheds light on stores that cannot participate due to their unsustainable actions, potentially influencing morally driven young generations to avoid such brands.

When people

are reached

( Mediterranean Creativity Festival )

BEING PEOPLE