The
backstory
Kahramaa, the key player in Qatar’s water and electricity sector, launched the 8th edition of the Tarsheed Carnival in 2025. The event aimed to educate both kids and adults on sustainable living through engaging and interactive experiences. The challenge was to shift perceptions, creating a fresh, innovative experience that would capture the audience's attention and elevate the carnival beyond previous editions.
** STRATEGY / BRANDINDG / ADVERTIS*NG
OUR THOUGHTS
Over time, humanity has lost its connection to nature, treating the environment as nothing more than a simple backdrop. In nature, everything collaborates, each element playing its part in a perfect system. Except us. We've disrupted this balance, leaving the natural world incomplete.
SOLUTION
Our mission was to create an event that showed how humanity can thrive by working with nature and not against it, aligned with Qatar’s National Vision 2030 to promote sustainability and reduce CO2 emissions. The brand identity was designed to engage both adults and children, creating a fun, immersive atmosphere while being an educational tool.
The result? The world’s first event in collaboration with nature, using eco-branding techniques for the first time in Qatar. The event focused on sustainability, offering participants an engaging experience that deepened their appreciation for eco-conscious practices and the need to protect the environment for future generations.
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