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WEB DESIGNFITOGETHER

The
backstory

In today’s sports tech landscape, a website isn’t just a platform, it’s part of the product. For Fitogether, a global leader in football performance tracking, the goal was clear: build a high-performance site aligned with their new brand identity. With Qatar emerging as a hub for sports innovation, Fitogether needed a digital presence that spoke directly to football clubs, academies, and performance teams worldwide.

Strategy / Web Design
OUR THOUGHTS
Fitogether’s new website had to match the precision of its football performance technology. We designed a user-first digital platform for clubs, coaches, and sports executives, built to drive demo requests and elevate brand credibility. Fast-loading, mobile-optimized, and visually sharp, the site reflects Fitogether’s rebranding while outperforming competitors in the global sports tech space.
SOLUTION
We rebuilt the entire digital platform around the new brand strategy we developed for Fitogether. From UX architecture to interface design, every element was engineered to increase conversion, boost product visibility, and express the new identity. We created a high-end digital experience that feels built for elite sports, precise, powerful, and confident. The result is a sports technology website that communicates value instantly and sets a new benchmark for football tech branding in Qatar and beyond. It’s not just a redesign, it’s a digital performance upgrade.
The Website Design
Even the most advanced sports tech deserves simplicity. We designed Fitogether’s website to be “Nonna approved” so intuitive that even a grandma could navigate it. Great UX isn’t about complexity; it’s about making it feel effortless. No matter how smart your product is, if users can’t move through it easily, you've already lost the match.
Layout
Anatomy
For a brand that treats precision as a mentality, the website had to embody the same philosophy — down to the pixel. Every page was designed with a grid system that reflects balance and clarity. Spacing, alignment, typography, and flow were all fine-tuned to echo Fitogether’s obsession with detail.
HOVER TO SHOW THE GRID
40px margins   ·   13 columns   ·   15px gutter
Mobile
Version
In football, details decide outcomes. On mobile, they define first impressions. Knowing that most coaches, scouts, and decision-makers explore tools on the go before reviewing them in depth at the office, we treated Fitogether’s mobile site as a preview to the brand’s precision-driven mentality. Because in sports tech, even first glances should feel like smart decisions.
Chase Details.
www.fitogether.com