Client

European Union to the State of Qatar

10th GLOBAL SUMMIT

Client

Aspire in The World Fellows

/Event Branding

The Desert Transparency

To adapt the brand identity to the surrounding environment, we developed a dedicated version featuring a sandy background and graphic elements composed of 90% black and 10% blue, creating a visual connection consistent with Aspire’s brand identity.

/Event Art Direction

The Global Event

Every element of the event was crafted with meticulous attention to create an experience worthy of an international stage, welcoming some of the most influential figures in world football.

/Event Art Direction

The Gala Dinner

The gala dinner took place in one of the most iconic and immersive settings imaginable: in the heart of the desert. With their feet in the sand, guests experienced a meticulously curated dining experience enhanced by projections across the dunes and multisensory moments designed to make the evening unforgettable.

/Event Branding

The Exhibition Room

Within the gala dinner venue, we created a room dedicated to past summits: a museum-like, multisensory experience where guests could relive the highlights from previous editions.

/Event Branding

Branding the location

The unconventional trophy designed for this summit was created as a tribute to the place that hosted it. Through the choice of materials and the attention to craftsmanship, it became more than a simple award: an artistic object that reflected both the identity of the event and its setting.

Discover THE TROPHY

aspire academy global summit 2023 trophy design png

10th ASPIRE ACADEMY GLOBAL SUMMITASPIRE ACADEMY

The

backstory

For its 10th Global Summit anniversary, Aspire Academy chose the most unexpected and symbolic location for football: the heart of the Qatari desert. Returning to its roots, Aspire gathered 50 of the world’s most prestigious football clubs and federations in one of Qatar’s most sacred landscapes. The challenge? To create a brand identity that not only reflected this milestone event but also seamlessly honoured both the desert’s raw beauty and the legacy of past editions.

Strategy / Event Branding / Event Art Direction / Trophy Design / Installation Design

OUR THOUGHTS

In today’s world, branding often overwhelms spaces rather than enhancing them. It becomes visual clutter, applied without true consideration for its surroundings. But when working with a location as majestic and sacred as the desert with its endless dunes and undeniable power respecting the environment is essential. This wasn’t just about design; it was about creating harmony between branding and nature.

SOLUTION

Rather than imposing the previous year’s branding, we took a different approach preserving its essence while adapting it seamlessly to the desert. The design was intentionally minimal yet impactful, reducing excessive branding elements to let the landscape breathe. This careful balance ensured that the desert’s natural beauty remained the star, while the branding subtly complemented it. The result? A unique, immersive experience where identity and environment coexisted in perfect harmony.

A Brand Identity that transparently respects its environment: Qatar's desert.

Trophydesign

The Trophy design

aspire academy global summit trophy design

javier zanetti holding aspire academy global summit trophy

Participants

& Guests

The gathering involved more than 50 top-tier football clubs, federations, and leagues across the globe. Among the distinguished speakers were VIP figures in football such as Francesco Farioli, Rudi Garcia, and many others.

olimpic stadium of rome decorated for aspire academy global summit

valter di salvo speech at aspire academy global summit

alessandro del piero at aspire academy global summit

javier zanetti aspire academy global summit

The

Gala Dinner

The

Exhibition Room

To commemorate the 10th edition of the Aspire Academy Global Summit, guests at the Gala Dinner were transported through the legacy of past summits—pages filled with their history, brought to life by books that told their story, and an installation capturing the extraordinary essence of Qatar.

fiumicino airport of rome filled with aspire academy global summit designs

The

engagement

BEING PEOPLE