The campaign for the new Marvel and Sony pictures movie aims to position the film as a cultural event and a must-see, expanding the audience age group. Strategically focused towards the target area of Italy.

We launched a comedy spot inspired by the shocking revelation of Spider-Man's identity. Leveraging the idea that "Anyone could be Spider-Man," we featured popular Italian comedian Pasquale Petrolo, who recently went viral for a fake superhero costume and his original identity. This testimonial-driven campaign is designed to engage audiences of all ages.