The
backstory
The European Union, a global leader in humanitarian efforts, launched an impactful 4-week summer camp in Qatar for underprivileged children affected by war from around the world. The initiative aimed to provide a safe and nurturing environment where these children could heal, learn, and grow. Our challenge was to develop the event’s identity and concept from scratch, ensuring it resonated with the children while creating a productive, engaging experience. This delicate task required a thoughtful approach to foster the feeling of safety.
** STRATEGY / EVENT BRANDINDG / ADVERTIS*NG
OUR THOUGHTS
Childhood is one of the most important stages of life, a time when children can freely express themselves, driven by their limitless creativity and imagination. However, for many underprivileged children this crucial phase is stolen from them. Instead of growing and dreaming, they are pushed into adulthood far too soon, forced to carry responsibilities that should never be theirs.
SOLUTION
We created a brand identity that unleashes the wild creativity of kids, transforming their boundless imagination into a vibrant, unforgettable experience. With bold, playful illustrations and a mix of fun and meaningful design, we sparked joy and connection at every turn. Our mission? To ignite their creativity and build lasting memories that go far beyond the event.
Payoff/Slogan: Empowering Kids to Be Kids.
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