10th ANNIVERSARY

Client

Evergreen Organics

Category

Strategy

Brand Activation

Spatial Design

Event Branding

Event Art Direction

Year

2026

Backstory

After ten years, Evergreen Organics had become a local lovebrand, embraced by Qatari and international communities alike. As its cafés expanded, so did its ambition: to share a decade of plant-based food and philosophy beyond its stores, bringing healthier, more conscious eating into people’s homes.

Thoughts

What Evergreen has built has never been only about plant-based food. It has always been an act of care for nature, ingredients, people, heritage and the body. Plant-based food is Evergreen’s language, but reconnection is its purpose.

Solution

For their 10th Anniversary dinner, we brought Evergreen's philosophy to life inside the restaurant: sand beneath bare feet, plants within reach, and a shared table. The event and activation invited guests to experience what the whole anniversary stood for—reconnecting with nature through food, touch and one another.

/Strategy

Something that breaks the routine

The idea of bringing sand into the restaurant introduces a natural element where people least expect it. The installation creates a direct, physical connection with nature, making reconnection something people can experience through their senses.

/Brand Activation

The Organic Results

4+ Mln

Views

80,200+

1,500+

Reposts

28.6%

Increase in Store Visitors

2,100

New Followers

Ad Spend

/Event Art Direction

The Re-Connection

To celebrate Evergreen"s 10th anniversary, we created an immersive dining experience designed to reconnect people with nature through food, atmosphere and the senses.

/Event Branding

The Anniversary Edition

A series of limited edition branding elements was designed for the restaurant, bringing the celebration into the space and across everyday touchpoints.