The
backstory
The Youth Short Film Festival, organised by the European Union in Qatar, is a vibrant event that brings together young filmmakers from the Middle East and the European Union. Through this event, each participant showcases their unique identities, values, and cultural perspectives through the power of film. The challenge? To create a complete promotion strategy and develop a strong, memorable identity for the festival, one that not only attracts attendees but also amplifies the voices of these young filmmakers, highlighting their stories on an international platform.
** STRATEGY / BRANDINDG / ADVERTIS*NG / UX-UI
OUR THOUGHTS
Every young filmmaker brings their own story and culture to the Youth Short Film Festival, shaped by the world around them. This is more than just a festival, it’s a melting pot of creativity, where different visions collide, new sparks of inspiration are ignited, and cultures blend through the universal language of film. It's a moment of connection, a celebration of diverse voices, and a platform where art and storytelling come together in a truly unique way.
SOLUTION
Every individual is defined by their own “frame" a unique blend of history, culture, experiences, values, and boundaries. The key to evolution lies in understanding others’ frames and blending them together. Through this connection, new forms emerge—shapes that neither could have created alone. It’s this fusion of perspectives, cultures, and stories that makes the Youth Short Film Festival truly transformative.
Payoff/Slogan: Frames, Reframed.
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