The
backstory
Unveiling the untold story of Nike Air Max One: a shoe launch event that celebrates the journey of this iconic sneaker with the youth community. Witness “Nike's Biggest Mistake”.
** STRATEGY / ADVERTIS*NG
GOAL
Reintroducing the original Air Max One, initially removed from the market in 1986 due to technical issues (the air bubble exploded). This initiative aims to inspire young generations to embrace failure as a necessary step to grow, emphasizing that setbacks do not determine one's path.
RESULTS
We crafted impactful and memorable key visual posters that convey the irony of failure, targeting the younger generation. The Posters have been showcased in a comprehensive exhibition at the MACRO Modern Museum in Rome, serving as the launch platform for both the shoe and the message.
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