Rebranding advertising

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01 Work 02 Method 03 Awards 04 Contact

NABA COMMUNICATION AWARDS 2023NABA

The

backstory

Multimedia Re-branding of the Naba Communication Awards 2023 creative competition.

** STRATEGY / BRANDING / ADVERTIS*NG

GOAL

Re-brand the Naba Communication Awards into a vibrant center of creativity, serving as a platform where students and creatives can enthusiastically present and exchange their top-notch work.

RESULTS

Using the NABA Awards as an ironic tool of fun creative ideas and celebration, we aim to promote the initial steps towards student's design careers, feeding their potential for a bright future, that may one day lead them to the most prestigious creative competition worldwide, The Cannes Lions platform.

"FROM CATS TO LIONS”.

He who laughs at himself,
never runs out of things to laugh at.

(Epitteto)

The Cat-egories

The image depicts a white design book with categories written on the edges of the pages in neat typography. The book's cover is minimalist and sleek, possibly featuring embossed or printed title and author details.

The image features a stack of white design books, neatly piled with categories written on the edges of the pages. The books are arranged in a tidy and orderly manner, showcasing the labeled categories along the sides. Behind the stack of books, there is a plush toy depicting a mouse, positioned playfully in a corner or next to the books.

The image shows an open book displaying colorful design elements, with a hot dog used to keep it open. The book features vibrant and artistic designs, possibly illustrations or graphics showcasing creativity and visual appeal. Positioned between the pages, a hot dog serves as a makeshift book holder, adding a playful and unexpected touch to the scene.