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NEW POSITIONING & REBRANDINGFITOGETHER

The

backstory

Fitogether, a global leader in sports performance technology and FIFA’s preferred wearable provider, had the innovation but lacked brand clarity. Their advanced GPS tracking devices and player analytics were trusted by elite clubs and institutions like Aspire Academy. Yet, multiple sub-brands and inconsistent messaging diluted their presence in the competitive sports tech market. The goal: unify their identity and reposition Fitogether as the benchmark for football data technology.

** STRATEGY / POSITIONING / BRANDING /

OUR THOUGHTS

In elite sports, success isn’t just about delivering data, it’s about an obsession with detail. Every product and feature Fitogether offers is designed to push the boundaries of football analytics. We saw the chance to shift the brand from being seen as a tool to being embraced as a mindset. Because in football, details can change a moment into history.

SOLUTION

We led a complete transformation of Fitogether’s brand identity. From rethinking the logo and visual language to reshaping their communication and positioning, every touchpoint was redesigned to reflect precision, clarity, and impact. The goal was simple: create a unified, bold, and modern brand that speaks directly to athletes, teams, and the global sports tech community.

Before

& After

Fitogether had the tech, the trust, and the track record, but looked like every other tech company in the field. We kept the recognition alive with subtle logo changes, then tore everything else down. New voice, new presence, new edge. Now, Fitogether doesn’t just deliver precision, it looks impossible to ignore.

The

New Payoff

As we redefined Fitogether, we wanted to go beyond just selling products — we wanted to promote a mentality. We decided to position Fitogether as a brand obsessed with details, where precision is more than a skill; it’s an attitude. In sports, the smallest details can turn a moment into history. That’s why precision has always been in Fitogether’s DNA. From chasing decimals in their research to pushing the boundaries of what’s been done.

The

Testimonials

Fitogether isn’t just another tech brand, it’s the preferred provider of FIFA and powered by Aspire Academy’s global expertise. Their trust is more than a partnership; it’s a statement of quality. That’s why we brought their voices into the spotlight. By integrating them into the communication, we transformed testimonials into a mark of credibility, pushing Fitogether’s status from product to benchmark.

Product

Branding

For Fitogether, we designed a packaging that stands out from afar. A suitcase on a football field needs to be instantly recognizable. By blending boldness with precision, we made the brand unmistakable without compromising elegance. This balance is reflected in both the packaging and the product, showcasing Fitogether’s commitment to detail and sophistication.

Product

Logotype

One Brand, One Voice. Fitogether previously used separate logos for its products, like OhCoach, which often led to confusion among users, as if they were dealing with different brands. To solve this, we moved to a unified logotype system. This approach keeps a consistent visual line across all products while clearly tying everything back to the Fitogether brand. One look, one identity, zero confusion.

Internal

Communication

The Mentality Starts Within. Most brands focus only on how they speak to the outside world. We believe the message has to start from the inside. Since Fitogether is built around a mindset of precision, we made sure that mentality lives within the team first. From the tools they use to how they present themselves, every internal product was crafted to reflect a culture of detail, modernity, and the constant pursuit of excellence.

App

Enhancement

When was the last time you saw an interesting graph? This is the question we asked ourselves. Graphs are often complex, dull, and underwhelming — even for the most seasoned experts. So we redesigned Fitogether’s live app and web dashboard to turn data into a visual experience. Responsive, modern, and intuitive, with vibrant graph design and a dark-to-light mode made for real on-field use.