The
backstory
Aspire Academy, Qatar’s powerhouse in sports with a global footprint, took the stage in 2023 for the 9th edition of its Global Summit. Held at the iconic Stadio Olimpico in Rome, the event gathered 50+ top-tier football clubs, federations, and leagues from around the world, with the goal of sharing knowledge and advancing the future of football and sports. The challenge was to deliver a bold 360° rebrand and event experience that would inject fresh energy, setting this edition apart from the rest.
** STRATEGY / BRANDING / ADVERTIS*NG
OUR THOUGHTS
Aspire Academy has crafted an unprecedented event that unites the most powerful figures in football for two days of transformative dialogue and action. In this unique gathering, fierce competitors on the field become allies, setting aside rivalries to collaborate and redefine the future of the sport. This is a defining moment in football, where collective action sparks real, lasting change.
SOLUTION
To capture the event’s spirit, we developed a concept that would inspire collaboration and push the boundaries of football. We wanted to create something that not only represented the transformation of the sport but also brought people together. From this, "Reshaping Football Together" was born.
We brought this vision to life with dynamic, evolving shapes that symbolize Aspire's core values, crafting a more engaging and collaborative atmosphere.
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