20TH ANNIVERSARYASPIRE ACADEMY

The

backstory

Aspire Academy, a global leader in sports, celebrates 20 years of excellence. To mark the milestone, Aspire set out the challenge to create an unforgettable anniversary concept capturing two decades of history, ambition, and success in a single vision. The journey culminated in the grand FIFA & Aspire Academy "Spread Your Wings" Festival, honouring the past and inspiring the future.

** STRATEGY / BRANDINDG / ADVERTIS*NG

OUR THOUGHTS

Aspire is not a building.
Aspire Academy is the people who shaped its story during these last 20 years.

SOLUTION

We set out to create more than just a celebration—we wanted to honor the driving force behind Aspire’s global excellence. A vision that turned the impossible into reality. A vision that fueled two decades of groundbreaking achievements.

Sheikh Jassim’s Vision.

Every detail of the event was designed to reflect this relentless ambition, from the dynamic visuals to the immersive experience. More than a tribute, it was a statement: Aspire’s journey is far from over—it’s only just beginning.

Payoff/Slogan: Powered By A Vision.

The Payoff

Aspire Academy is not
a building.

Aspire Academy is the people who shaped its history during these 20 years.

People that have been
inspired by a vision.

A vision that led Aspire reach the impossible.

Sheikh Jassim’s vision.

TheTeaser

2004

2025

The Power of

a vision,

lives in

the immagination.

Where this vision led us

Embracing

The vision

To honour Sheikh Jassim’s vision, we chose to highlight, not cover, the building, aligning with Qatar’s leadership aspirations. Inspired by Mutaz Barshim, an Aspire Academy student and Olympic gold medalist, we captured his world-record jump, reflecting Qatar’s spirit of excellence with simplicity and impact.

fiumicino airport of rome filled with aspire academy global summit designs