EUNITED FILMS

EUNITED
FILMS

Client

European Union to the State of Qatar

Category

Strategy

Event Branding

Event Art Direction

Social Media

Year

2025

Backstory

The Youth Short Film Festival, organised by the European Union in Qatar, is a vibrant event that brings together Middle East and the European Union. Through this event, each participant showcases their unique identities, values, and cultural perspectives through the power of film.

Thoughts

Every young filmmaker brings their own story and culture to the Youth Short Film Festival, shaped by the world around them. This is more than just a festival, it’s a melting pot of creativity, where different visions collide, new sparks of inspiration are ignited, and cultures blend through the universal language of film. It's a moment of connection, a celebration of diverse voices, and a platform where art and storytelling come together in a truly unique way.

Solution

Every individual is defined by their own “frame": a unique blend of history, culture, experiences, values, and boundaries. The key to evolution lies in understanding others’ frames and blending them together. Through this connection, new forms emerge — shapes that neither could have created alone. It’s this fusion of perspectives, cultures, and stories that makes the Youth Short Film Festival truly transformative.  
‍
Payoff/Slogan: Frames, Reframed. 

/Event Branding

The (eunited) holding

Together with the European Union in Qatar, we developed an umbrella brand designed to bring all their initiatives under one shared vision: eunited. This chapter of the project takes shape through (eunited films), an event dedicated to cinema, culture, and shared stories.

/Event Art Direction

The concept of "Frames, reframed."

The art direction translates the encounter between diverse artists into a new visual language. A concept that reflects the essence of the event itself: bringing people beyond their own frames, and inspiring them to create new ones together.

/Strategy

The event impact

Several activations were designed to live within the event itself, creating interactive moments that engaged guests and strengthened their connection with the brand. This is how the event came to life: not just as an experience to observe, but as something to actively take part in.

/Event Branding

Branding the location

Just like external communication, the communication within the event itself plays a key role. That’s why the branding was designed with a tone of voice and visual style able to express the event’s vision while staying close to the audience attending it.

EUNITED FILMS

EUNITEDFILMS

/Event Branding

The (eunited) holding

/Event Art Direction

The concept of "Frames, reframed."

/Strategy

The event impact

/Event Branding

Branding the location

EUNITED
FILMS